"We really wanted to set ourselves apart from what we see our competition doing," said Ray Goodearl, vice president of international sales and marketing. "When you get into this business, you think, I wish there was a way I could get some education."
To fulfill that need, Superior combined employee and client feedback with materials used for training and customer visits to create the Battery University curriculum. This day-long seminar includes an extensive factory tour plus an educational component that highlights battery history and technology, chemical make-up, testing methods and troubleshooting charging problems.
"We have taken a lot of knowledge from a number of people and put it into a program that makes it absorbable and digestible for everyone, from the person who has just entered the business to the seasoned veteran," Goodearl said.
Participants are engaged in discussion about market trends and current or anticipated legislation affecting the industry, and spend time talking with each other about what they are experiencing in the field. They also receive a variety of sales tools to effectively help communicate the value of Superlex® batteries.
Superior CEO Randy Hart talked with the group about his dedication to investments that will keep the company at the forefront of battery manufacturing technology, while also giving them a preview of upcoming developments.
“Offering a program like Battery University is very important for us,” Hart said. “We get the opportunity to share with our customers the care we take in manufacturing our product and maintaining our facility to the highest standards, while also getting feedback from them about what we can do to help them grow their business.”
Superior typically hosts two Battery University courses at its Russell Springs facility every year, but will offer more if there is a need. The class is also available to international distributors.
Joe Gosser, director of quality assurance at Superior, shows participants the extrusion fusion welds inside a battery during their tour of the facility.
Superior CEO Randy Hart discusses the company's commitment to meeting environmental standards with the group.
Process Engineer Tony Wilson leads a portion of the factory tour.