Superior celebrates 30th anniversary

Friday, 18 January 2013 15:57

Superior Battery Manufacturing's success story starts with one man delivering remanufactured batteries in a 1952 Chevrolet truck.

Today, Superior's 165 employees are celebrating 30 years of continued success in the Starting, Lighting, Ignition (SLI) battery industry. 

Superior opened its doors in 1983 as the industry was experiencing a rapid reduction in American battery manufacturers — from 300 to fewer than 30 in today's market. Continued investments in the company's 186,000-square-foot facility, its dedicated employees, technology, and research have helped Superior achieve incredible growth and success in product innovation, despite industry changes. 

Superior manufactures batteries for a variety of applications, including automotive, commercial, marine and RV, lawn and garden, and golf car. While continuing to offer its custom label, or "black box" program for regional battery distributors and original equipment manufacturers, Superior also manufacturers its own brand, Superlex Premium Power Batteries. Both feature the company's revolutionary PFX™ Technology, which debuted last year. 

PFX™ is a unique advancement in flooded cell battery technology, utilized by no other battery manufacturer. Extremely clean, proprietary lead and Superior's patent-pending continuous paste mixing technology work with other elements to deliver maximum performance and increase the overall life of the battery.

Among Superior's other significant achievements include earning ISO 9001-2002 and TS16949 certifications from the International Automotive Task Force. 

"It has been incredible to watch this company evolve during the last 30 years," said Superior CEO Randy Hart. "We have many exciting things on the horizon and are eager to see what the next 30 years will bring."