Superior Introduces PFX™ Technology at AAPEX

Wednesday, 21 November 2012 21:43

Superior Battery Manufacturing recently introduced its new line of Superlex® Premium Power Batteries made with revolutionary PFX™ Technology at the 2012 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

AAPEX represents the $395 billion global motor vehicle aftermarket. More than 128,000 professionals from around the world participated in Automotive Aftermarket Industry Week.

"The AAPEX show was our first opportunity to showcase Superlex® to a group of national and international buyers," said Ray Goodearl, Vice President of International Sales and marketing for Superior Battery Manufacturing. "We were able to highlight our Superlex® brand, featuring the new PFX™ Technology, to distributors in North and South America, the Caribbean, Africa, Asia, Europe and the Middle East."

"The level of interest expressed in our revolutionary PFX™ Technology at AAPEX tells us that we will continue to grow the Superlex® brand in even more international markets," Superior CEO and President Randy Hart said. Partnering with the Kentucky World Trade Center and the U.S. Commercial Service, Superior Battery has already successfully tapped into many international markets.

AAPEX attracts buyers from across the globe to see the latest in aftermarket products. Automotive parts wholesale distributors, retailers, service chains, jobbers and service professionals who attend the event represent billions of dollars in buying power.

Founded in 1983, Superior Battery Manufacturing Company Inc. is a recognized leader in providing reliable power sources for automotive, commercial, marine, lawn and garden and deep cycle applications. The company manufactures a diverse product line, including its highly acclaimed Superlex® brand. Headquartered in Russell Springs, Ky., the company and its 165 team members serve distributors and suppliers across the United States and a growing number of foreign markets.

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