A trend in the battery industry compares batteries only by the cold cranking amps (CCA) rating. This SAE rating shows the battery’s capacity to turn the engine and has little to do with the battery's endurance or storage capacity. This comparison can lead to improper assessment and improper application. Internal combustion engine vehicles now have higher demands for stable, long-lasting power.

Did you know Superior Battery's custom label and Superlex® batteries are completely manufactured in the United States? Or that Superior is one of fewer than 12 American battery manufacturers still operating? Watch our new video to learn more about our company, which opened its doors in 1983.

Order Superlex or custom-label batteries through intuitive, interactive portal

Superior Battery Manufacturing has restructured and redesigned its online ordering system to provide a more efficient and streamlined process for distributors.

“Our customers can now enjoy an interactive battery ordering experience that is intuitive, informative and user-friendly,” said Superior CEO Randy Hart. “It’s yet another example of Superior’s dedication to technology excellence and customer service.”

Kentucky Export Initiative luncheon highlights resources available

In an effort to educate Russell County companies about opportunities to expand their business abroad, Superior Battery Manufacturing partnered with Russell County Tourism and Chamber of Commerce Feb. 18 to host a Kentucky Export Initiative luncheon at Superior’s manufacturing facility.

The program, “Exporting from Russell County Kentucky: Let’s Get Started” featured former Gov. Martha Layne Collins and representatives from the Kentucky World Trade Center, the Kentucky Cabinet for Economic Development and the U.S. Department of Commerce. The program was designed to inform local organizations and business leaders about the Kentucky Export Initiative and the opportunities and benefits of promoting and developing exporting opportunities.

When the doors opened Nov. 5 to kick off the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Superior Battery Manufacturing Company introduced thousands of national and international buyers to a new battery revolution.

The company showcased its branded battery line, Superlex®, and its revolutionary flooded cell technology, PFX®, at the annual show. Released in 2012, PFX® delivers maximum performance in multiple applications, improving energy conductance, heat resistance, cyclability and increasing the overall life of the battery.

Former Governor Martha Layne Collins praises company’s success in trade

RUSSELL SPRINGS, Ky. (March 25, 2013) — More than 30 local and state dignitaries joined Superior Battery Manufacturing representatives and former Gov. Martha Layne Collins March 20 in a discussion about successful international trade strategies.

The event, Innovation in Exporting, was a partnership of Superior Battery, the International Trade Administration, the World Trade Center Kentucky, the Kentucky Cabinet for Economic Development and the Kentucky Chamber of Commerce. Hosted in Superior Battery’s 186,000-square-foot facility, the invitation-only event included a plant tour and an introduction to

International trade undersecretary touts company’s success

LOUISVILLE, Ky. (March 6, 2013) — Superior Battery Manufacturing Company, located in Russell Springs, was one of three Kentucky companies to receive an Export Achievement Certificate from the U.S. Department of Commerce International Trade Administration (ITA) Feb. 19 in Louisville.

Presented by Undersecretary Francisco J. Sánchez during a signing ceremony at United Parcel Service Inc’s Global Operations Center, the award recognizes businesses that have had great success in exporting overseas.

“At the Department of Commerce, we know how important work is at the local level,” Sánchez said. “And across the country businesses are innovating, businesses are exporting and there are many leaders and many organizations that are doing great things to support this important work.”